Dental Practice Internet Marketing Consultant Lloyd Irvin's Magic Formula

In this article, dental practice internet marketing consultant Lloyd Irvin, the smartest guy I've known who's an expert on getting traffic to your website the fastest way, will share to you his 'magic formula' in achieving success in your dental practice. The dental practice internet marketing consultant would also share to you what the components in the formula mean. He will also share to you how important this formula is if you are to achieve the goals that you have for your dental practice. And this is something we focus specifically at our dental practice internet marketing website!

This is what the dental practice internet marketing consultant would share to you about his formula for success:

As a dental practice internet marketing consultant, this is my formula for success:

Traffic + Conversion = Cash

Now here's what the components of my formula mean:

Component#1 - Traffic:

What do I mean by "Traffic"? In dental practice internet marketing, traffic means the number of people coming in to your website daily through the Internet. Hundreds and millions of people are searching for things online every single day... because they have problems, desires, and they want them fixed/achieved right now! They are people who are seeking out the dental professional they would like to conduct business with. Your website should communicate with them in a way that it makes it easy for them to choose you as their dentist!

Component#2 ' Conversion:

What do I mean by "Conversion"? In dental practice internet marketing, conversion means that the people visiting your website becomes your new patient.. and this should be your goal for your business! You should know how to structure your own website to get people to enter their name and information, then they call your office and they officially become your patient! As much as possible, you should make sure that you get people to be your patient through your dental website.

Now, with the first two components given, let's have an example. Let's say there are a traffic of a hundred people. And you have a conversion rate of about 60% in your dental practice. So now, for the 100 calls that are coming in, you get to have 60 appointments. So once they come into your office for appointment, then you should have the conversion for case acceptance, and that would determine how many cases you'd get. Now, lets do nothing more with the conversion and let's keep that to 60 %. How can you make more money? You can increase the traffic! Or we can keep the traffic, and increase conversion! Or better yet, why not increase both? Increase the traffic and increase the conversion! So online,say for example, the average case of cosmetic dentistry is about $20,000. So, if you have 100 people coming in to your website, conversion gave you 1 patient, you got 1 case, you get $20,000. Wouldn't it be worth improving your conversion? And wouldn't it be worth improving your traffic? Of course it is! So now, online, if you have an opportunity to make $20,000 per case, and if you increase your conversion by 1 or 2 percent, which is easy, then you'll be making a lot more money! And this is where the component "cash" comes in. So in dental practice internet marketing, to get more cash or money in the business, you can opt to increase your traffic, or to increase your conversion... or better yet, for the best results in your dental practice... increase both.. and achieve success in your business!

• Dental Practice Management

One Response

1. Santa Monica Dentist on June 29, 2011:
   I plan to come back to your article later to read it again and think about the points you make in it. It's already in my favorite's folder. Thank you.