Dental Practice Management Consultant on Facts About Case Acceptance in Your Dental Practice

In this article, dental practice management consultant Ed O' Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% - 20% rule that exists in the business of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here's what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you're still going to have that 80% - 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you're into, you're still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, 'I only want the top 5% of them!'. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that "good patient-bad patient, good patient-bad patient" routine, that's going to be tough, I mean I myself can't assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you're going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn't matter... the whole idea is you can't just pick out the people with the most amount of money. Even if you try, and you think you could, but that's only projection... and you just don't know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base... give the best service that you can give them and satisfy them whichever way possible, and what's going to happen is that your patients will always accept the treatments that you offer them... and they will always pay, stay, and refer into your dental practice!